Master data management (MDM) is an IT discipline that is becoming a world unto itself, despite being a relatively nascent one, compared to stalwarts customer relationship management (CRM) and enterprise resource planning (ERP). Like these other disciplines, MDM isn’t simple. The problem of how to store and use “master” data – the information on which businesses and their business decisions are based – raises thorny questions about strategy and execution, implementation, governance and long-term return on investment. With so many organizations looking at MDM as a critical component of their information management strategies, businesses need a better understanding of what MDM can actually accomplish.


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