REVIEWER: Dilip Patel, director BI Systems and Information Management, Time/Warner Retail Sales and Marketing (T/WR).
BACKGROUND: T/WR is the largest publisher-owned magazine retail marketer and distribution services company in the industry. The company was formed in 2005 with the merger of Time Distribution Services and Warner Publisher Services. T/WR handles all aspects of sales and marketing in the U.S. and Canada for more than 400 magazine brands. In addition to managing all of Time Inc.s titles (including People, Time, Sports Illustrated and Fortune), T/WR is also the sales, marketing and distribution partner for several leading wholesalers, retailers and publishers. The company generates more than $1 billion annually.
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