March 25, 2013 – TIBCO announced a proposal to buyout Maporama Solutions, a privately-held French provider of geospatial analytics and location intelligence solutions in the cloud.

TIBCO expects Maporama’s four primary solutions to complement its Spotfire platform as well as add features to TIBCO’s other cloud, customer experience, infrastructure and social software products. Lars Bauerle, TIBCO’s VP of Spotfire Product Strategy, said in a release connected with the deal: "With 80 percent of business data having a location component, wide global adoption of mobile devices, and an increasing need for real-time information, enterprises are seizing new opportunities around customer loyalty, transportation and supply chain efficiency.

The 12-year old, Parisian-based Maporama services more than 100 global customers, including Ikea and L’Oreal, with a particular emphasis on visualizing geographic data and integrating data from Google Maps.

While maintaining its regular slate of updates and new releases, TIBCO has been quiet on the M&A front of late. In September, TIBCO reinvigorated interest in Spotfire, its flagship analytics platform, with greater database speed and access, though little in the way of initial add-ons for mobile use. While not speaking about any vendor in particular, Boris Evelson, analyst at Forrester Research, has written that the increased emphasis on consuming BI through mobile puts pressure on vendors to integrate more capabilities for functions like geospatial analytics and the use of GPS signals.

In recent months, there have been a handful of big announcements to link business data and analytics to mobility and location-based services, such as Oracle’s agreement with mobile giant Nokia to share geocoding and mapping services across its software. 

Financial details of the deal were not disclosed. The deal is final and involves "minimal" changes to staffing for either vendor, according to a TIBCO spokesperson.

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