Unified business intelligence (UBI), the combined analysis of structured data and unstructured content, is a relatively new practice, but one that can yield significant ROI if approached in a focused, methodical way. The two practices - structured data analysis and unstructured content (text) analysis - have evolved along largely different tracts and drawing the two together is best approached in an incremental roll out, rather than as an enterprise-wide overhaul.

Three things you should consider in your roll-out plan are value, voice and visibility. In short, target a high-value area or issue within the enterprise, hone in on the specific voice (customer, partner, competitor, etc.) that will prove most useful in solving the issue and determine the most impactful way to deliver, or make visible, that information to a target user audience.

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