An organization cannot consider embracing analytics-based performance management methodologies without the involvement of its CEO, COO, CFO, CMO and other members of its executive team. But what type of involvement from them is needed?
I have been fortunate to have met with executives from more than 100 commercial and public sector organizations. Earlier this year, I visited with executives and/or their project teams from Canada, Belgium, the Netherlands and throughout Scandinavia. After these meetings, I reflected upon each executive’s attitude toward using business analytics and performance management methodologies, such as balanced scorecards with key performance indicators, strategy maps, customer profitability analysis, risk management, driver-based budgeting and rolling financial forecasts.
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