As individuals increasingly choose mobile devices and the Internet as their preferred ways to buy products and engage services, many businesses are shifting to digital relationships as their primary way to interact with their customers. This way of interacting and transacting with customers through digital means is broadly referred to as “digital business.”

This trend is so pronounced that practically every modern enterprise I talk with today is engaged in some form of a digital businesstransformation process. However, it’s not quite as easy as having a website that enables online transactions. The most effective implementations of digital business address a range of capabilities that ensure a safe, dynamic, and comprehensive experience for the customer.

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