As individuals increasingly choose mobile devices and the Internet as their preferred ways to buy products and engage services, many businesses are shifting to digital relationships as their primary way to interact with their customers. This way of interacting and transacting with customers through digital means is broadly referred to as “digital business.”
This trend is so pronounced that practically every modern enterprise I talk with today is engaged in some form of a digital businesstransformation process. However, it’s not quite as easy as having a website that enables online transactions. The most effective implementations of digital business address a range of capabilities that ensure a safe, dynamic, and comprehensive experience for the customer.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access