If research firms are true in their predictions, spending on customer relationship management applications (including analytics) is not being as adversely impacted as other information technology tools are by the weakening economy.
In fact, suggests Frost & Sullivan, CRM revenues ballooned as companies, searching for proven solutions to help retain current clients and attract new customers, scrambled through the collapse of the dot-com industry.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access