"Keep your eye on your customers and anticipate their needs – that's a guiding philosophy for Harte-Hanks to which I subscribe wholeheartedly. We want our clients to enjoy the highest amount of relevancy and loyalty that can be practically achieved with their customers. We make that happen by uncovering the knowledge that is often locked in customer information and applying that knowledge in a profitable way," says Kathy Calta, corporate officer and vice president at Harte-Hanks, Inc.

A 20-year veteran of this worldwide direct and interactive services company, Calta was named a corporate vice president and officer of the company in September of 2000. Her role is to oversee the development and delivery of the company's Allink suite, a data- driven set of CRM solutions targeted to consumer and business marketing clients. Additionally, the operations of the company that report directly to Calta provide Harte-Hanks clients with customer data management, data quality, database construction, database access, technology and service support, training and related services.

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