The Web Analytics Association (WAA) is a not-for-profit organization with the mission to unite and foster the interests of professionals involved in measuring the success of their online business initiatives. Members have the opportunity to participate in many key initiatives through committees -- such as advocacy, education, international, research, standards and technology -- in order to help develop and shape industry standards and best practices.

As a Founding Corporate Member of the first Web analytics industry association, Omniture is looking forward to the opportunity to actively shape the future of the organization and continue to drive momentum for the web analytics industry.  Josh James, CEO and co-founder of Omniture will sit on the Advisory Board of the WAA; John Pestana, EVP of customer success and co-founder of Omniture will co-chair the Marketing Committee.  Omniture is a provider of on-demand online analytics.

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