The perceived value of business intelligence (BI) is extremely compelling based upon the successes of organizations that have implemented this technology. In an effort to emulate these successes and benefits, organizations often embrace this technology without having a true need or a strategy.

The first column in this three-part series (which appeared May 28) established that BI applications not only empower users with easy access to information but also increase users' knowledge of the business by enabling them to identify and analyze trends and exceptions. The second column (which appeared June 25) addressed how organizations govern their data and the factors that can help them realize the value of their BI applications. This final column of this series focuses on who needs BI and the importance of establishing a BI strategy before selecting and implementing the technology.

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