Interest in master data management is on the increase and that is driving a huge market for third party vendors to lead MDM projects, according to recent discussions at the MDM & Data Governance Summit held last month in San Francisco.

Organizations are looking to gain more value from their data assets, but MDM projects are generally huge efforts involving all business systems and processes, and large costs associated with that. Most organizations lack experienced talent to lead such efforts, and are forced to look outside.

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