In many ways, social networks are broadcast media. An update, a tweet, a post that goes to a wide audience is … marketing. Plus, it’s out of control, once sent.

“People have to realize they're speaking to a big room every time they say something,’’ said Robert Ellis, former Senior Vice President of Social Enterprise Innovation at Bank of America at the Securities Industry and Financial Markets Association's Financial Services Technology Leaders Forum and Expo at the Hilton New York.

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