Innovative Systems has experience working with customer data. In fact, the company has 36 years of experience helping organizations that need a complete and accurate understanding of their customers. Headquartered in Pittsburgh, Pennsylvania, with European operations based in London, the company also has representative offices in Argentina, Australia, Brazil, Mexico, South Africa and Spain.

Innovative Systems began as a consulting organization, and their first client was a local political party. They developed techniques to analyze voting patterns to target where the party should spend advertising dollars. As they expanded and worked with other political parties, one of the recurring themes was the need to reduce the number of voter names down to a household basis. This led to the development of software for that purpose, and the company began marketing their software to banks where there was a compelling need for a product to assist in the management of large name and address files. By the mid-nineties, Innovative Systems had collaborated in creating the customer information files for approximately 70 percent of the banks in the United States.

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