Based on telephone interviews with 100 companies, this article reports on an in-depth study of the critical changes impacting the business intelligence (BI) marketplace. The publication sponsor for the study is DM Review, whose subscriber base of 72,000 professionals served as the contact list. To qualify for the study, business and IT managers were asked whether they are directly involved with existing BI systems or are planning a significant investment in BI systems within twelve months.
The driving force of changes in the BI market is e-commerce with its digital economy of instant global transactions that require integration across legacy systems. Companies are rethinking and retooling their business processes as part of moving toward e-commerce. The need for actionable intelligence about customers, suppliers, distributors, partners and competitors becomes increasingly critical. As such, BI has become a pivotal component for any effective e-commerce initiative. BI enables many of the cutting-edge developments in customer relationship management, supply chain analysis, sales force automation, distribution channels and technology forecasting.
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