Veera Narayanaswamy VP and global practice head for data warehousing, BI and performance  management, Cognizant Technology Solutions

In the competitive and fast-paced world that is the IT services market, Veera Narayanaswamy has always insisted that he'd rather see his company be the best, rather than the biggest in the field. But as VP and global practice head for data warehousing, BI and performance management at Cognizant Technology Solutions, Narayanaswamy has seen tremendous growth and a shift from traditional IT services to much broader and more strategic engagements with clients. From a five-member seed team in 1997 to about 3,600 practitioners today, it's still all about creating value to become top of mind with customers, as he recently explained to DM Review Editorial Director Jim Ericson.

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