The following is excerpted from Chapter 8: "The Role of the Consultant" in William's new book, "90 Days to Success in Consulting."

Industries that spawn consulting organizations to support them have a very difficult time reining in the nomenclature of that industry. With every vendor and consultant trying to leave their mark on an industry, acronyms are created left and right, and once-sacred definitions are continually nuanced, if not outright replaced. Eventually the phrases become meaningless. The "correct term" for something all depends on who you talk to.

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