The occasional bout of insomnia inevitably means watching late-night television. As time ticks by, the advertisements get longer and are for a more eclectic range of products, seemingly designed for an audience that might not be able to assimilate more sophisticated messages. One of my favorites is the pitch for Black Flag's "Roach Motel" product, a bait trap for cockroaches that is marketed using the slogan "The roaches check in, but they never check out."

 

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