Speed of response is the next battleground in data. An enterprise that generates actionable insights from data faster than its rivals can outperform – but only if it quickly follows through.

Accenture’s latest “High Performers in IT” study found that at 46 percent of high-performing IT companies, CIOs say employees need real-time data to do their work. At other organizations, the figure is just 26 percent. This doesn’t mean every business needs to hurry toward becoming fully real time. Some processes simply don’t need it. Rather, the larger goal is to become a “right-time enterprise.” Basically stated, the concept is about being ready for interaction, not just with the customer but across the value chain.

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