Integrated customer relationship management application suites that define a consistent set of business rules for customer interactions will become the standard for CRM success by 2006, reports Gartner Inc., a Stamford, Conn.-based research firm.

Companies typically have been forced to integrate best-of-breed components or develop systems in house. But those two costly, time-consuming endeavors don’t guarantee customer satisfaction or retention, Gartner states in its "CRM Application Suites: Less a Dream…Not Yet Reality" report.

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