Big Data, once a buzzword, is now commonplace across all industries, as companies want to leverage the tremendous volume and variety of data available – much of it now in real-time – to predict customer churn, improve customer service or better understand their own performance. But these projects are easier said than done.
Many businesses, including a large number of our customers, are making significant investments in technologies like Apache Hadoop and Apache Spark, but their ability to gain value and insight is dependent on getting all of their enterprise data into one central data hub/data lake. While this is no simple task, the insights gained from being able to analyze all enterprise data – no matter the source – is well worth the effort.
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