Some confuse CCE with the Coca-Cola Company, the syrup and concentrate-selling business that is the prime inventor, acquirer and global image-maker of new products. But it is the independent bottlers - CCE being the largest in the world - that perform the heavy lifting of production, distribution, stocking and regional marketing.
CCE's information challenge is a mix of nuance and scale recognizable in any large manufacturing/merchandising/logistics business: it is to create centralized, well-informed and nimble decision-making based on good metrics, supported by a common platform of technology that can address dynamic markets across a far-flung organization of 72,000 employees.
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