The technology is the easy part. Understanding what drives people - individuals, societies, what makes cultures clash - all of those questions are way, way harder to answer than how to solve any particular technical problem. – Dean Kamen, inventor/entrepreneur1

The field of master data management (MDM) is developing quickly. MDM hubs from large technology vendors, such as Oracle, IBM and SAP, and smaller vendors, such as Siperian, Initiate Systems and D&B/Purisma, are maturing rapidly. Because MDM is growing so quickly, systems integrators have been piling into the space, repurposing their other methodologies and rebranding their resources. But getting the technology right - selecting the right software products and implementing them well - is only part of the challenge.

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