The following article is excerpted from the white paper, "The Perfect Match: 7 Steps to a Match" written by Cory Shouse. Visit for a copy of the full paper.

Master data management (MDM) is a series of processes put in place to ensure that reference data is kept up to date and coordinated across an enterprise. A solid MDM approach can have impacts on the business and quality of your systems that make it well worth the investment; however, it is no trivial undertaking. Perhaps one of the most complex and underestimated tasks associated with master data management is matching. Matching is at the core of MDM. For our purposes, let's define a "match" as finding similar customers, vendors or products in multiple disparate systems. Preparing for the match, performing the match and perfecting the results of the match can significantly increase the quality of the reference data within your organization.

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