The following column is excerpted from the white paper, "The Perfect Match: 7 Steps to a Match" by Cory Shouse. For a copy of the full paper, please visit www.csiwhq.com/news/whitepaper_requests.asp.
In part 1, we covered the three preparation steps for matching our data to third-party data. In part 2, we cover the steps required to actually perform the match.
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