Consider early cavemen. How did cavemen receive information? Perhaps they received it orally from their fellow cavemen or maybe by drums, and certainly from claps of thunder that signaled the arrival of a storm. However, despite all the sources of information, the arrival of it was quite infrequent. We can imagine that cavemen welcomed the stimulation of new information.

Fast forward to 1950. How did mankind receive information in 1950? Well, we had newspapers, radio and we were just beginning to have television. We had signs on the motorway and billboards in the city. We had grocery store shelves stocked with goods. The ways that we received information and the rate at which that information flowed had increased dramatically over anything the cavemen had ever known.

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