During the past 12 months, the balanced scorecard has re-emerged in many industries. The primary reason is the "executive suite" (CEO, COO, CFO, CIO, etc.) has come to realize that successfully leading a global business today requires managing and fully leveraging information across the enterprise. It is no longer enough to manage discrete functions separately and hope the results of each will aggregate to meet corporate objectives. At the same time, traditional functional silos are collapsing as technologies such as the Internet are making the boundaries between customers, suppliers, manufacturers and retailers more transparent and dynamic. Businesses are broadly internalizing the concept of designing operations from a "top-down," goal- oriented process perspective rather than the traditional "bottom-up" functional approach.

Recognizing that the balanced scorecard concept has been around for several years and that some companies have implemented balanced scorecard applications with varying degrees of success, what is different about this next generation of balanced scorecard solutions?

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