Individuals and groups make thousands of decisions a day that ultimately determine the financial performance of their organizations. According to the 2010 McKinsey Global survey, “Economic Conditions Snapshot,” knowledge workers have driven more than 70 percent of the economic growth in the U.S. over the past three decades, and 85 percent of the new jobs created in the past decade required complex knowledge skills. Additionally, companies incorporating decision-making as a core competency – even a competitive differentiator – are outperforming their peers.

These companies have learned that for business intelligence to be used successfully, organizations need to overcome not only technology hurdles, but also change the organizational culture around decision-making. In order to improve results, companies need to optimize all three performance drivers: people, process and technology.

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