The Maids Home Services, the pioneering cleaning company with double-digit annual growth, communicates with 130-plus franchises across the United States and Canada. With weekly mailings that were continuously getting lost, tied up when crossing borders or sometimes even never mailed, the company faced a serious dilemma that was thwarting effective communications.
Now, with the help of an off-the-shelf product and good, strategic planning by the company, The Maids Home Services franchises are benefitting from successful business intelligence implementation in the form of a proprietary intranet communication site. The result is a completely transformed and enhanced communications process that has changed communications between the company and its 130 franchise owners and more than 500 service locations throughout North America.
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