The Internet public is becoming increasingly concerned about privacy and how e-commerce companies collect sensitive demographic information, but consumers who frequently purchase goods and services over the Internet are more likely to spend more money at Web sites that offer personalization, according to survey findings recently released by the Personalization Consortium.

The survey, conducted by Cyber Dialogue, found 56 percent of respondents said they are more likely to purchase from a site that allows personalization, and 63 percent are more likely to register at a site that allows personalization or content customization. The survey also found that 87 percent of people polled are annoyed when a site asks for the same information more than once and 82 percent are willing to provide such personal information as gender, age and ethnicity if the site will remember their preferences and personal information.

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