Prior to bringing a baby home from the hospital, your other children get all your attention. When the new baby comes home, suddenly the parents' attention must shift to the new arrival. Older siblings learn to adjust, but it takes time. Sometimes, the adjustment is very difficult. Hopefully, the older siblings will eventually accept the fact that they must share their parents' attention, get along with fewer toys and contribute to the raising of the infant.

The new baby, in this case, is a packaged data warehouse. Like a baby, it grows over time. In fact, it may grow to be bigger and more important to the business than the data warehouse you have in place today. However, unlike the time required for a baby to catch up to a four-year-old sibling, it won't take fifteen to twenty years for them to be the same size; the packaged data warehouse can catch up to the bespoke data warehouse in less than a year.

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