Despite all the hype about how busy companies are installing and upgrading their customer relationship management program, an informal survey of 373 IT workers by DM Review Interactive reveals that many enterprises are only now getting started. DM Review Interactive asked the question: Where is your organization in the CRM process?
Of those polled, 36 percent indicated that they are only in the planning stages, while 19 percent responded with no plans to implement CRM. An additional 16 percent noted that are just getting started and only 14% had a project in beta test.
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