Gut instincts may be fine when making one's picks in the weekend football pool, but a recent survey indicates that more and more business executives plan to use analytics to help them with future corporate decisions.

According to an Accenture survey of executives working at U.S. companies with annual revenues of $500 million or more, 68 percent believe their company has to improve their analytical capabilities to remain competitive, and more than seven in 10 say their company is working to increase its future dependence on business analytics. Similarly, nearly three quarters of these executives believe the executive leadership of their company is committed to business analytics and has a corporate strategy and distinctive capability supported by it.

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