As technologists, we've been focused on providing end users with easier-to- use tools for accessing corporate data. Unfortunately, users don't want tools, they want information!
Most end users find it terribly annoying when they have to learn how to use a new tool to access information. This explains why Excel and formatted reports are still prevalent in our organizations and why so many end users can't fathom "OLAP." Users just want to do their jobs, not become pseudo-technologists.
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