Analytics is a buzzword that is transforming boardroom discussions into scientific data-backed debates. That’s mostly a good thing – the problem is, most people don’t really know what they are talking about. We see too many organizations that achieve success with one minor analytics project and then try to live off that glamour, like middle-aged suburbanites reminiscing about that epic night out in college.

What these companies really need to do is scale their analytics efforts – turn that one success into the first of many. In order to do that, there are series of steps an organization must take, and certain needs that must be met. You may be familiar with Maslow’s Hierarchy of Needs, developed to explain the needs of the human race in pyramid form, from the most basic to the most advanced. In that spirit, we’ve developed our Hierarchy of Analytics Needs. Study this model to see what’s required for the Analytics equivalent of Self-Actualization (the ultimate in the analytics world? Artificial Intelligence, of course).

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