The Hanover is creating a unit to drive digital innovation across its businesses. The group is tasked with identifying emerging customer segments; leveraging data and analytics; and helping the company’s distribution partners innovate and strategically grow their businesses.

The move was announced at the end of last month by the P&C insurer as part of its "Hanover 2021" initiative, In addition to the digital component, Hanover 2021 includes the launch of Hanover Agency Markets, a combination of the company’s small commercial, middle market and personal lines businesses into one division. The Hanover is also planning an expansion of its domestic specialty market business, with the goal of duplicating the success of its U.K. specialty division, the Lloyd's syndicate Chaucer.

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