Recording consumer behavior or preferences and responding to them in real- time by individualizing company interaction with the user, is set to become a key differentiator in dealing with the customer not only over the Internet, but shortly also via wireless devices and interactive television, according to a new report from Datamonitor.

The research firm predicts that global investment in personalization technologies will grow from $500 million in 2001 to $2.1 billion in 2006.

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