As we approach the holidays, we tend to focus our thoughts on others. We shop for gifts to give our loved ones. I do not remember where the saying, "the gift that keeps on giving" originated. However, of the various gifts given during the holiday season, some (e.g., food gifts) are very transient. Some gifts are very meaningful and will be remembered for a lifetime because they touch an emotional or symbolic need of the recipient. Still other gifts "keep on giving" because they grow in value, as in gifts of financial instruments that increase in value over time. Figure 1 provides a comparison of gift types.

We can give our coworkers a gift when we implement information quality (IQ) improvement. Furthermore, when we improve processes to increase the quality of the information produced, we give our knowledge-workers a gift that keeps on giving.

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