R. Jeffrey Canter, EVP of Innovative Systems, previewed the future of customer data integration at an informative presentation at the DAMA Symposium in Orlando, on April 29, 2003.
The highly touted "single customer view" is quickly going the way of the 8-track tape. In practice, it has proven to be nearly impossible to achieve. Trying to impose it on existing business systems consistently leads to disruption and breakdown.
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