It’s clear that there’s an information crisis in business today. Despite significant investments in information technology, most companies admit that employees are making decisions without the benefit of timely, accurate information. For example, a recent Accenture survey found that:
To make better business decisions, business users need to see relevant information in ways that are most meaningful to them and easy to understand. They need to see the big picture and, when necessary, the detail. They don’t want to drown in irrelevant information. Many organizations worldwide have demonstrated that business intelligence can address these issues – it improves the decision-making process and directly boosts the bottom line. These organizations have also shown that the value of BI increases as more decision-makers gain access to complete, consistent and trustworthy information. Yet, these same smart companies often find BI adoption lagging among business users.
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