In meetings with the master data management (MDM) implementation teams, I have noted that the requirement for commercial MDM solutions to provide support for multiple types of master data (domains or entity types) is increasingly on the minds of business technologists at these large enterprises.

Specifically, the overarching concern is to avoiding "repaving the cow paths." This occurs when an IT group executes on a shortsighted strategy of mastering the master data in one given business area with a specific brand of MDM solution and then discovers that another division or line of business has chosen a different brand (and architecture) to solve their MDM issues. All too often, these different product-specific MDM solutions do not offer the capability of integrating master data across the great divide between party master data (customers, suppliers, employees) and product.

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