Ongoing innovation is an imperative for the modern corporation, and this is particularly true in the insurance industry. Advances in mobile and automotive technology, sensor networks for our homes and communities, and new ways to store, share and analyze vast amounts of data all are accelerating the pace of change. It is necessary to understand and adapt to these advancements while delivering one’s own innovations to stay ahead in the market.

There are many steps along the path to delivering successful innovation: idea generation, identifying the most worthy ideas and delivering a fully formed product or technology to market. I’ve been thinking lately about the first phase of the innovation journey — creating or finding the right ideas in the sea of concepts competing for our attention.

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