Advancements in technology and the standardization of business processes have facilitated the ability of organizations to create robust information solutions. While proven development standards, methodologies and approaches have become widely publicized, their application and impact varies widely. These variances are typically a reflection of the maturity of the organization's business model and information systems and its appreciation for business intelligence (BI) and data warehousing (DW) technologies.

Having worked with numerous clients to address their information needs, as well as drawing on my own experience starting a company, I believe that the value of information has a natural progression that occurs as an organization evolves. Based upon these observations, I devised the following progressive stages to describe the characteristics of organizations at each level and their appreciation for information's importance in managing their operations.

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