Today, companies need to leverage data to gain strategic advantage. Their objective is to be able to make accurate decisions and take automatic action through any real-time channel. Consequently, these companies use, or plan to use, digital intelligence (DI) solutions to integrate, store and analyze information, thus transforming it into real business value.

Currently, a specific focus is put on the customer relationship management process. Indeed, the value of an enterprise and its ability to differentiate itself from the competition often depend more on its ability to retain its customers than on price or technology.

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