A stand-up comic once said to a heckler, "Look buddy, you got a seat; I got a microphone--There's a reason!" Although data warehousing is a world away from stand-up comedy, both have to adapt to change, expect the unexpected and use knowledge gained from experience to help ensure success. The job of comedians is to make people laugh; data warehouses are designed to make businesses money. While many database vendors have struggled just to bring a large data warehouse up and running at a single production site, there has been an average of one Teradata data warehouse per week put into production for the past 13 years. And, NCR's Teradata has become the database of choice in more than 50 percent of the large data warehouses in production worldwide.

As that comedian said, "There's a reason!" In fact, there are three reasons for this: performance, scalability and ease of setup and support.

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