With a substantial majority of respondents to the TDWI-Forrester Quarterly Technology Survey (61 percent) acknowledging that they do not operate an information or data quality tool, reasonable people could conclude this is an inactive market and one to be avoided. But Forrester believes the glass only appears to be half empty. The market is wide-open and full of potential. Why? If end-user enterprises can attain a consistent, unified approach to information quality and vendors can address the requirement for integrated tools to address the essential, minimum set of functionality, then the market will be poised for growth.

Data quality, scrubbing and profiling tools have been available in the form of data processing technology for many years; but the majority of enterprises still do not own a tool because:

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