Many organizations find that they cannot rely on the information that serves as the foundation of their business. Unreliable data – whether about your customers, your products or your suppliers – hinders understanding and affects your bottom line. It seems simple: better data leads to better decisions, which ultimately leads to better business, but many executives need to take data quality and data governance more seriously.

We must manage our data in the same fashion that we manage any process – with a defined, predictable methodology. This requires a data management lifecycle methodology that helps us understand how to manage, monitor and maintain our data to benefit our business.

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