The Customer Relationship Management Association (CRMA) announces the appointment of Chris Selland as president and Sheryl Kingstone as vice president. These new leadership positions were created to support CRMA's continued growth and establish the infrastructure to expand further, both domestically and abroad. The CRMA is a member-driven organization following the trends, techniques, technologies and processes that help companies build and sustain long-term client and partner relationships. Through meetings and events the Association offers an education and networking environment for those seeking to strengthen ties with clients and business partners.

Mr. Selland is Founder of Reservoir Partners, L.P., an end-user focused relationship management strategy firm offering research, advisory and consulting services He has a successful track record for helping companies define, prioritize and execute customer-facing relationship management strategies. As CRMA President, Chris is the primary spokesperson and liason to all constituents including CRMA members, chapter heads and National Board members. Chris will also speak on CRMA's behalf at trade shows and conferences and handle press opportunities with select publications.

Ms. Kingstone is the program manager of Yankee Group's CRM Strategies Planning Services, where she researches and writes about sales and marketing effectiveness, partner relationship management, CRM infrastructure and CRM delivery strategies In her role as CRMA Vice President, Sheryl is responsible for maintaining relationships with National sponsors, creating National sponsorship programs and securing new sponsors. She will also coordinate member benefits programs, pursue partnership opportunities and review the national Web site for accuracy.

In addition to these two appointments, CRMA is proud to announce the formation of a new regional chapter in Portland, Oregon. To get involved with this group or attend their meetings, please contact the chapter founder, Jason Johnson,

CRMA is in the early stages of launching chapters both nationally and worldwide, which are listed below:

  • Atlanta: visit our Web site at
  • Baltimore/Washington DC: Dave Lowit (
  • Chicago: visit
  • Dallas/Fort Worth: visit
  • Dublin, Ireland: Tony Smith
  • Philadelphia: Bill Pollock
  • Portland, OR: Jason Johnson jasonj@crm-
  • San Diego: visit
  • Seattle/Northwest: visit

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