The Customer Relationship Management Association (CRMA) announces the appointment of Chris Selland as president and Sheryl Kingstone as vice president. These new leadership positions were created to support CRMA's continued growth and establish the infrastructure to expand further, both domestically and abroad. The CRMA is a member-driven organization following the trends, techniques, technologies and processes that help companies build and sustain long-term client and partner relationships. Through meetings and events the Association offers an education and networking environment for those seeking to strengthen ties with clients and business partners.

Mr. Selland is Founder of Reservoir Partners, L.P., an end-user focused relationship management strategy firm offering research, advisory and consulting services www.reservoirpartners.com. He has a successful track record for helping companies define, prioritize and execute customer-facing relationship management strategies. As CRMA President, Chris is the primary spokesperson and liason to all constituents including CRMA members, chapter heads and National Board members. Chris will also speak on CRMA's behalf at trade shows and conferences and handle press opportunities with select publications.

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