In 1963, Bernard Forscher wrote a fascinating letter in Science Journal magazine -- in which he likened scientists to builders tasked with making edifices (explanations or laws) out of bricks (facts). These ‘builders’ became so obsessed with making bricks that over time there were more bricks than edifices. Bernard concludes his story with the assessment that builders were no longer making a distinction between a pile of bricks and edifices.

The parallels between Forscher’s story and today’s rapidly evolving analytics world are stark. With the amount of data that’s produced in the world today, analytics teams in organizations run the risk of spending too much time assimilating data and performing analytics (bricks) -- but not enough effort in translating this to actionable recommendations (edifices).

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