Despite efforts to improve effectiveness, many organizations realize their existing application software (ERP, CRM, POS, etc.) does not always live up to the promises associated with better business insight. Why are these systems challenged with providing better business insight? The focus of this discussion is to investigate challenges regarding the sheer physical number of possible theoretical combinations. After reviewing the issues, we can conclude that advanced techniques designed to reveal patterns must be part of a business intelligence framework.

Most of the data that supports reporting and analysis comes directly from the database applications. However, for more meaningful results, many organizations have responded by creating focused data marts or large data warehouses in order to view key measures across many different views. These views increase relevance and provide new business insight.

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