Once upon a time, financial planning, budgeting and forecasting was a staid affair, an annual period of days and meetings set aside to divvy up dollars and set targets for the year to come. But because of market volatility, mergers, acquisitions and rapid market dynamics, the process today is more like coaching a football game. You tell your best 11 guys what to do, put them on the field, and watch them react to what the other team does. You remove the injured, you keep redesigning your approach and sixty minutes later someone wins.

 

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